AI Layer
Models
0
Live
8
Pending
Revenue
Monthly Recurring Revenue
RevenueTotal contracted monthly revenue from all active subscriptions. Excludes one-time charges and setup fees.
SUM(active_subscriptions.mrr_amount)Annual Recurring Revenue
RevenueAnnualised MRR. Provides a forward-looking view of contracted revenue at the current run-rate.
mrr × 12Pipeline
Qualified Leads
PipelineMarketing-qualified leads that meet the ICP criteria and have been accepted by sales for active follow-up.
COUNT(contacts WHERE mql_score >= threshold AND sales_accepted = true)Pipeline Coverage
PipelineRatio of open pipeline value to revenue target. A coverage of 3× or above indicates a healthy funnel.
open_pipeline_value / revenue_targetRetention
Net Dollar Retention
RetentionRevenue retained and expanded from existing customers over a trailing 12-month window, expressed as a percentage.
(revenue_start + expansion - contraction - churn) / revenue_start × 100Net Revenue Churn
RetentionPercentage of MRR lost to cancellations and downgrades in a given month, net of expansion revenue.
(churned_mrr - expansion_mrr) / mrr_start × 100Efficiency
Customer Acquisition Cost
EfficiencyBlended cost to acquire one new paying customer, averaged across all channels over a trailing 90 days.
SUM(sales_and_marketing_spend) / new_customers_acquiredCustomer Lifetime Value
EfficiencyExpected total revenue from an average customer over the full duration of the relationship.
ARPU / churn_rate